I checked out the site yesterday with my son. I was amazed
how quickly one can gather together good quality tracks. This is
because a lot of people in the USA have their Internet service
provided by cable companies, and their lines are open pretty
much all the time. It's usually possible to find a copy of what
you want to listen to.
My son regarded what we did as illegal. He kept saying it was
wrong to steal the music. I told him we were listening to it,
just that. When we were finished we could trash it if he
preferred. If he wants to fight for my rights he could call up
BMI and ask them why my broadcast-related payments were so low
during the years The Who were in the top 10 AOR playlists. He
might ask them why during the 1989 Who tour, when we paid a huge
sum of money to BMI for the right to perform songs I had
written, they eventually paid me (after a lot of complaining
from my manager) a tiny portion of that sum, excusing themselves
because their main payout area that year was Nashville.
Two things struck me looking at Napster. One was hooray - at
last I might as well say fuck BMI. They are not protecting me
any more, if they ever did.
The other was ..... now I have BT openworld ADSL (which runs
at about 500kbps at its best) everything seems easier simply
because it's so much faster. When your computer hangs, you know
about it sooner. When you've connected to a server you know
straight away. Even if some downloads still take time, getting
hooked up in the first place seems so much quicker.
What is immediately clear is that the future is Broadband
entertainment. There is now no question in my mind. I wonder who
will be the first artist to offer a daily live performance
programme?
The second fact was that when I typed in my own name there
was such a lot of stuff. Even very obscure material was there.
This raises an interesting hypothetical point. Supposing a
bootlegger gathered up rare tracks and put together some
interesting artwork, and - with a limited edition - managed to
sell say 2000 to Japanese collectors. Does the involved
editorial and graphic creative work (necessary to make the
package interesting enough to sell) justify the rip?
As things stand I think there is enough for everyone. Many
bootleggers do better work repackaging than record companies.
That's because they are often fans. But many bootleggers are not
fans. They produce conterfeit CDs in huge volume. Mo Ostin
admitted as much to me once back in 1982 when WB were chasing
Pacific rim bootleggers who were producing better quality vinyl
than they were.
Ultimately, in the face of all this exploitation of my art,
whether by fans, criminals or incestuous and lazy institutions
like BMI, I do feel gently forced into reliance on what only I
can do - that is, to perform live, and to constantly produce new
work.
If everything I do is immediately used by others for their
own collateral will there be an inevitable fall in quality in
what I do? By turning out too much, will I fail to honour my
audience? I think not. As things stand I am aware I rarely do
enough. And, as so many artists have said, radio stations,
newspapers and magazines have freely used and abused the
reputation, work and images of pop artists for the last 50
years. Artists cannot control over-exposure of their image. They
can only run with publicity and hope for the best.
What's my reality? My reality is that because of the certain
knowledge (gathered in the main from the internet) that people
want to hear my music, I am writing today. I run a web site. I
give away some of my music. If it is packaged well I sell it. I
was armed with information gathered from the internet when I
approached last year's Who touring work. I was certain we would
sell out wherever we played, and barring the loss of a ticket
here or there, we sold out. (How nice for BMI).
There may be a fall in quality if I try to do too much. A
performance on the web every day might be a little crazy. But
many pop and country artists have played hundreds of shows a
year all their lives. An album release every week is too much.
But most musicians play constanly, and as I have found, generate
a huge volume of recorded material that is never released. This
is not always because it bad. Sometimes it is not released
because it is not properly targetted, or is ill-timed, doesn't
fit the mood of the day.
When you spin live televisual webcasting into this soup, and
only universal Broadband will make this financially feasible,
everything starts to look even more challenging for the artist.
When to write, work and rest will be an even tougher question
when any market gap you leave is filled not only by copycat
artists, but also by bootleggers.
Seriously, can I expect an organisation like BMI, who are
merely assigned collectors (and sometimes distributors) of cash
to protect me? I think not. It seems that if I rest today, I may
be exploited by bootleggers, but at least I am not forgotten.
The way it used to be was that if an artist took two or three
years out, they might never get back, not without a huge touring
audience behind them. Today the problem is a different one. If I
wish to take time out, how can I influence the way my work is
exploited by others?
Answer - I can't. But in fact I have never been in control of
that.